A Straight Forward Process


D for Diagnosis
  • Understand current marketing strengths and weaknesses, the sales force efficiency and the operational efficiency
  • Identify the right value drivers, per channel or key account and per product & service line
  • Build simulation model to link value chain and P&L
D for Destination
  • Set realistic but challenging long term objectives
A for Action
  • Build the plan to move from Diagnostic to Destination