A Straight Forward Process
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D for Diagnosis

  • Understand current marketing strengths and weaknesses, the sales force efficiency and the operational efficiency
  • Identify the right value drivers, per channel or key account and per product & service line
  • Build simulation model to link value chain and P&L


D for Destination

  • Set realistic but challenging long term objectives


A for Action

  • Build the plan to move from Diagnostic to Destination