An innovative approach
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An innovative Approach - 5 Principles

1. Bottom up: from consumer to the brand, from outlet to market

2. Focus on right value drivers per channel to maximize your Company value potential

3. Marketing and sales objectives:

  • Perfectly aligned
  • Benchmark based
  • Fairly balanced per geography.

4. Resources management

  • Every outlet performance measured against a channel based benchmark
  • Identification of resources requirement  based on marketing objectives and operational productivity, from one outlet to total market
  • Balance of the resources allocation between sales territories

5. Alignment of business vision (maximize shareowner’s value) with objective settings, dashboard development and compensation policy.